The perfect moment for breakthrough cooling technology
Parasol’s breakthrough material, Para.Cool™, controls how heat leaves a surface — without electricity or refrigerants.
By reflecting sunlight and selectively emitting thermal energy through the atmospheric window, Para.Cool™ enables horizonal and vertical surfaces to cool themselves — even in full sun.
Available as a coating, film, panel, or textile, Para.Cool™ applies easily across buildings, vehicles, electronics, and agriculture.
This passive cooling dramatically reduces energy demand, cuts emissions, and helps break the global cooling-emissions cycle.
The world is heating up — and cooling is under pressure
Global temperatures are climbing fast — and with them, demand for cooling. By 2050, energy use for cooling is projected to triple, driven by hotter climates, urban growth, and expanding cold chains.
But conventional cooling is energy-intensive and highly polluting. Most systems rely on electricity-hungry compressors and super-pollutant refrigerants with up to 3000x the warming impact of CO₂, fueling the very crisis they’re trying to solve.
Global Momentum for Clean Cooling
Governments and industries are moving fast.
Policies, regulations, and investments are converging to support low-emission, high-impact cooling strategies:
✔ California’s Title 24 mandates cool roofing for new and retrofit buildings.
✔ LEED v4, WELL, and global building codes reward passive and low-GWP technologies.
✔ The EU Green Deal, U.S. Inflation Reduction Act, and India Cooling Plan all fund next-gen climate tech.
✔ The Kigali Amendment mandates a global phase-down of HFC refrigerants.
Meanwhile, the global cold chain logistics market is set to hit $1 trillion by 2030, with rising demands to decarbonize food, pharma, and freight systems.
The pressure is on. The market is ready. The time is now.
Cooling Is Now Mission-Critical
As heatwaves intensify, cities trap more heat, and demand for cold storage explodes, the pressure is on. At the same time, regulations are tightening, markets are scaling, and customers need fast, passive solutions that cut emissions and energy costs.
Para.Cool™ is built for this moment — ready to deploy, ready to scale.