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City skyline with skyscrapers at sunset showing urban heat island effect

The Cooling Crisis

Cooling is making the planet hotter.

As temperatures rise, demand for cooling is soaring. But today’s
systems — air conditioning and refrigeration — rely on electricity and generate greenhouse gases.


This creates a dangerous cycle:

More heat → More cooling → More emissions → More heat

 

We’re solving one problem by making another worse. It’s time to break the loop.

Diagram showing cooling cycle - sun creates more heat, leading to more cooling demand from refrigerated truck, resulting in more CO2 emissions
Commercial HVAC units on building rooftop with orange arrows showing heat reflection, demonstrating potential for Para-Cool cooling technology application

The problem with conventional cooling

Conventional cooling is expensive, energy-hungry, and hard to
scale. It strains power grids, fails in extreme conditions, and is often inaccessible where it’s needed most.

It's time to break the loop

To meet rising demand without driving up emissions, we need cooling that works without power, without emissions, and without compromise.

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